Based in the Bay of Plenty, we create branding and packaging design that helps local brands shine on shelves across New Zealand and beyond. Formerly Studio 1984, we’re now known as Seen Design. Why? Because we specialise in branding and packaging design that makes an impact – connecting with, engaging and delighting your customers.
Ready for your FMCG packaging project to stand out?
Seen Design is a full-service graphic design studio specialising in creating engaging brand and packaging design that gets noticed. We love working with big brands, small brands, start-ups, FMCG, healthcare, skincare, hospitality and beverage companies; you name it.
We start by getting to know you and your brand – clarifying your needs, goals, and target audience. We also define the project’s scope, budget, and timeline to ensure we are on the same page.
If you haven’t done so already, we can conduct a market and competitive analysis to ensure we understand your industry and can position your brand effectively.
Next, we brainstorm concepts designed to meet your brief and align with your goals and audience. Close collaboration with you fuels the best ideas.
We turn your selected concept into mockups, blending aesthetics with practicality and regulations. We can follow existing brand guidelines or design new ones.
We implement the finalised designs across different media and prepare them for print production. We have a rigorous quality control process and work closely with our production partners to ensure that the final product meets our high standards and your expectations.
We’re faster, more flexible and more affordable than larger agencies. You’ll work directly with Barry to ensure your vision is understood and executed flawlessly. And, when you partner with us, you won’t pay for unnecessary overhead costs like a fancy office space. It’ll show in your invoice. You’ll see.
We’re passionate about creating bold and distinctive packaging that communicates the value of your product, tells your brand’s story and, most importantly, gets noticed, purchased, and loved.
Barry and the team can deliver end-to-end support to ensure your product launch is a resounding success. We believe collaboration and communication are key to seamlessly translating your vision into the final product.
Forget organising multiple freelancers. At Seen, we collaborate with a network of talented professionals to deliver creative solutions that are on-brand, on time and on budget. From naming to copywriting to product photography – our collected industry knowledge will get you from brilliant idea to brilliant results.
Is it time for your new or existing brand to be seen?
Seen Design (formerly Studio 1984) is led by experienced graphic designer, Barry Wylie. With over 16 years in the business, working at leading design agencies in the UK and Auckland, Barry has now returned to his roots in Tauranga, New Zealand, designing for a range of clients in the Bay of Plenty and beyond.
Barry has a collaborative approach, bringing clients on the journey to ensure you get the best results. He works closely with a network of talented professionals, including copywriters, illustrators, photographers and printers, to deliver exceptional results across a range of projects.
These days, Barry wears a lot of hats – from designer to account manager to project manager to chief coffee maker – which means he can handle any design project you send his way. And best of all, you'll deal directly with Barry: no account managers, no nonsense, no fancy office. Just an all-round nice guy dedicated to delivering great work that demands to be seen.
Ready to work with a dedicated design professional?
Have a chat with Barry
