Seen is an independent brand and packaging design studio based in Tauranga, working with food, beverage, supplement and pet brands across New Zealand. From first concepts through to final artwork and print, you work directly with the designer doing the work.
Seen is led by Barry Wylie. You’ll work directly with Barry throughout your project, from the first conversation and creative concepts through to final artwork and print.
With more than 16 years’ experience across agencies, brands and retailers in New Zealand and the UK, you get senior thinking, clear advice and someone who stays close to the details from start to finish.
We talk through your product, audience, objectives, scope and timing.
We look at the category, competitors and opportunities to stand apart.
We develop distinctive creative directions built around the brief.
Together, we develop the chosen direction into a complete packaging system.
We prepare final artwork, print specifications and support production through to print.
You work directly with Barry from concept through to production, so nothing gets lost between briefing and execution.
We think about how shoppers find, understand and choose your product — not just how it looks in a presentation.
Pack formats, dielines, mandatory information and print requirements are considered from the outset.
For naming, copywriting, illustration, photography and other specialist work, Seen brings in trusted collaborators to suit the project.
Barry Wylie is the founder and designer behind Seen. With more than 16 years’ experience across agencies, brands and retailers in New Zealand and the UK, he specialises in branding and packaging for FMCG products.
Based in Tauranga, Barry works directly with founders, marketing teams and established brands across New Zealand.
His approach is simple: ask the right questions, give clear advice and create packaging that works as hard commercially as it does creatively.
Have a project in mind?
Tell Barry about it
