FMCG brands made
to be seen.

We’re a brand and packaging design studio helping food, beverage, supplement and pet brands stand out, build trust and sell.

View our work
Egmont Honey packaging
01
About us

Big-agency experience. Independent studio.

Based in Tauranga and working across New Zealand, Seen is led by Barry Wylie. With 16+ years’ experience across agencies, brands and retailers in New Zealand and the UK, Barry brings senior thinking to every project, from strategy and concepts through to final artwork and print.

You work directly with the designer, making the process clear, collaborative and focused on getting your product to market.

More about us
Serious Smoothies Product ShotA Black and white professional portrait of Barry Wylie. Founder of Seen Design.Epic beer product shot
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Our Services

From first idea to shelf.

Whether you’re launching something new or refreshing an existing range, we can help shape the strategy, build the brand and create packaging that works on shelf, online and in production.

Explore our services
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Kind Words

"I have worked with Barry at Seen Design for over 5 years now, on everything from packaging design to NPD concepts and more general Design. Barry has a great knack for interpreting briefs quickly and producing work that fits the requirements. He also is not afraid to look at things a bit differently based on trends and industry norms. Barry’s comms and work processes are timely and efficient, and he is a pleasure to work with. His work has helped our business transition from a start-up, to an industry-leading FMCG brand exporting to over 25 markets internationally."

— Will Gordon, General Manager at Egmont Honey

"We have been working with Barry for over 10 years since we started our first hospitality business. We have started a number of businesses since then. Barry's designs have been instrumental in helping us create strong brands that represent us and what each of our individual venues stand for. He has always been extremely responsive to feedback and always available to help when time is short. A pleasure to do business with."

— Mat & Tracey Lear, Owners at WAH Bars

"Barry collaborated with the content team (Brand & Marketing) on a contract basis for 12 months, contributing to multiple projects. He consistently produced high-quality, on-brand designs. His expertise and skill set were particularly valuable in his final project, which focused on packaging design. A pleasure to work with, highly recommend."

— Saini Tuitupou, Manager Content Hub at Air New Zealand

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Arrow in black pointing right
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Contact

Ready to launch a new product or refresh your brand?

Get in touch to see how we can help.