A distinctive Mānuka honey packaging system designed for clearer range navigation and stronger shelf presence.
Scroll downEgmont Honey needed a clearer, more distinctive packaging system to improve shelf presence and help customers navigate the different strengths and benefits of Mānuka honey.
After exploring several directions, Seen developed a striking colour-blocking system with clear UMF and MGO ratings. Yellow, green and red create strong distinctions across the range, while bold typography makes the key information easier to find.
The refreshed packaging has supported Egmont Honey's presence in international retail, including Holland & Barrett in the UK and Chemist Warehouse in Australia. The design system also provides a consistent foundation for further products and formats.
Services: Brand strategy, logo development, label design, cartons, shipper design, product renders and photography art direction.
Visit the Egmont Honey website.
