Branding and packaging, from first idea to shelf.

Launching a new product? Refreshing an existing range? Need help getting artwork ready for print? Seen brings together brand thinking, packaging design and production experience to help you take the next step.

Pure New Zealand Honey packaging
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Who We Serve

Wherever you’re starting from.

Get in touch

For new brands

You have a product in development and need a brand and packaging to bring it to market. We can help establish the direction, develop the identity and design your first range.

For established brands

You’re refreshing your packaging, adding new products or expanding into another market. We help evolve your brand and keep the range consistent as it grows.

For agencies and in-house teams

You need an experienced packaging designer to support your team. We can help with concepts, range extensions and final artwork, working within your existing brand guidelines and processes.

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What We Do

How we can help.

Brand strategy and identity

Define what your brand stands for and how it should look, feel and communicate. We develop identities that work on packaging and give you a consistent foundation to build on.

Specialties:

  • Brand positioning
  • Naming and copywriting
  • Logo and visual identity
  • Brand guidelines

Packaging design

Create packaging that helps people notice your product, understand what it offers and navigate your range. We consider the category, pack format and information hierarchy alongside the visual design.

Specialties:

  • Packaging concepts
  • Labels, cartons, pouches and cans
  • Packaging refreshes
  • Range extensions

Artwork and print support

Turn an approved design into artwork ready for production. We work through the details, apply designs across products and formats, and liaise with your printer on their specifications.

Specialties:

  • Final artwork
  • Dieline application
  • Additional SKUs and sizes
  • Print preparation and printer liaison

Retail and launch materials

Carry your brand through to the materials that support its launch and sale, with a consistent look across every customer touchpoint.

  • Point of sale
  • Promotional displays
  • Sales brochures
  • Digital launch assets
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Kind Words

"I have worked with Barry at Seen Design for over 5 years now, on everything from packaging design to NPD concepts and more general Design. Barry has a great knack for interpreting briefs quickly and producing work that fits the requirements. He also is not afraid to look at things a bit differently based on trends and industry norms. Barry’s comms and work processes are timely and efficient, and he is a pleasure to work with. His work has helped our business transition from a start-up, to an industry-leading FMCG brand exporting to over 25 markets internationally."

— Will Gordon, General Manager at Egmont Honey

"We have been working with Barry for over 10 years since we started our first hospitality business. We have started a number of businesses since then. Barry's designs have been instrumental in helping us create strong brands that represent us and what each of our individual venues stand for. He has always been extremely responsive to feedback and always available to help when time is short. A pleasure to do business with."

— Mat & Tracey Lear, Owners at WAH Bars

"Barry collaborated with the content team (Brand & Marketing) on a contract basis for 12 months, contributing to multiple projects. He consistently produced high-quality, on-brand designs. His expertise and skill set were particularly valuable in his final project, which focused on packaging design. A pleasure to work with, highly recommend."

— Saini Tuitupou, Manager Content Hub at Air New Zealand

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Contact

Tell us where you’re at. Send through a little about your product, what you need help with and when you’re hoping to launch. Barry will come back to you with the next steps.

Discuss your project